For Sony Computer Entertainment Italia Spa - PlayStation, we are looking for


Key Responsibilities and Tasks:

-        Work on PlayStation Product portfolio (HW, 1st Party SW, Peripherals, PSVR) strategy to achieve the main KPI’

-        Develop and manage marketing plans for either HW, 1st Party software, Peripherals and PSVR

-        Product marketing responsibility for creative brief, marketing plans, ATL and BTL marketing activities

-        Development of Social Media & Digital Marketing strategies and planning according to the business priorities and targeted consumers

-        Manage the relationship with SIE Central office ensuring that every plan fits within the global strategy

-        Analyze Consumer Insights and sales data in order to make data driven decisions and develop new actions

-        Managing the relationship with external marketing agencies, suppliers, videogames software companies

-        Showcasing products and strategies through public presentation

-        Monitoring market dynamics evolution and main competitor activities

-        Develop a retailer strategy with the Trade Marketing and sales department

-        Budget management.

A successful candidate will require the following skills:

-        Expert in Digital Marketing: strong digital media planning skills, with the ability to combine strategic thinking delivered through a grounded understanding of media in order to define the right balance between owned, earned and paid media.

-        Working experience and strong understanding of: Retargeting, Programmatic, SEM/SEO (planning, buying and strategy of paid search, also across social media platforms including facebook and youtube), Social paid campaigns, CRM tools, VOD, affiliate campaigns, display, mobile, etc.

-        Highly analytical and data-driven mindset

-        Team player - broad level of involvement across many marketing areas and many other functions

-        Computer literate: experience with major business applications e.g. Excel and PowerPoint

-        Strong knowledge of written and spoken English is mandatory

-        3-5 years’ experience in the above activities

-        Past professional experience matured into Hardware & Technology environmental (Mobile, Computer, Consumer Electronic goods) and/or Entertainment business

-        Passionate for Entertainment, mainly videogames


Office: Rome

Il presente annuncio è rivolto a candidati di entrambi i sessi, i quali possono consultare l'informativa sul trattamento dei dati personali (art. 13 del Reg. UE 2016/679) su Alti Profili è una divisione di Umana S.p.A., Agenzia per il Lavoro - Aut. Min. Lav. Prot n. 1181 – SG del 13/12/2004.

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